How great would it be if you could listen to the heartbeat of concrete, bricks, metal and asphalt? You could just place your finger on the pulse to see how the materials are holding, construction wise. For instance, is everything working as expected, does the construction or building use more energy than predicted, is there any damage to the structure or how many people visit the tunnel or museum?

Making health, energy and innovation tangible. Artist and producer LudoWic is helping us to accept this challenge. He translates data from our cold, technical infrastructure into a warm heartBEAT. The result: six electronic tracks that thrill our senses. Dance, feel, admire and dwell on the rhythm of the heart. Listen, recognise and feel life! 

Art & technology:
from data to sound

How great would it be if you could listen to the heartbeat of concrete, bricks, metal and asphalt? You could just place your finger on the pulse to see how the materials are holding, construction wise. For instance, is everything working as expected, does the construction or building use more energy than predicted, is there any damage to the structure or how many people visit the tunnel or museum?
Making health, energy and innovation tangible. Artist and producer LudoWic is helping us to accept this challenge. He translates data from our cold, technical infrastructure into a warm heartBEAT. The result: six electronic tracks that thrill our senses. Dance, feel, admire and dwell on the rhythm of the heart. Listen, recognise and feel life! 

Art & technology: from data to sound

Data becomes music. 

Electric triggers that sometimes shoot through your body at 60, 80 or even 170 beats per minute. That really gets the heart going. Data can reflect relaxation as well as excitement. Signs of life!
WeMoveBrands recently launched ‘Heijmans Bits & Beats by LudoWic’. A unique sonification project for Heijmans, in which music producer Thijs Lodewijk (LudoWic) translates hard data into a warm heartbeat. Infrastructure - made of steel, concrete and asphalt - is brought to life in music with feeling. WeMoveBrands, agency for concept development and strategy, signed for this cross media assignment. Heijmans’ innovative strength is expressed in a musical way and becomes tangible to a large audience. “A never-been-done concept; especially in the world of construction”. Innovation in construction comes together with innovation in communication through ‘concepting’ and ‘design thinking’ and above all … the best collaborations!

Data becomes music. 

Electric triggers that sometimes shoot through your body at 60, 80 or even 170 beats per minute. That really gets the heart going. Data can reflect relaxation as well as excitement. Signs of life!
BIEL - creative developers recently launched ‘Heijmans Bits & Beats by LudoWic’. A unique sonification project for Heijmans, in which music producer Thijs Lodewijk (LudoWic) translates hard data into a warm heartbeat. Infrastructure - made of steel, concrete and asphalt - is brought to life in music with feeling. BIEL - creative developers, agency for concept development and strategy, signed for this cross media assignment. Heijmans’ innovative strength is expressed in a musical way and becomes tangible to a large audience. “A never-been-done concept; especially in the world of construction”. Innovation in construction comes together with innovation in communication through ‘concepting’ and ‘design thinking’ and above all … the best collaborations!

Creating Bits & Beats

“Everyone is touched by sound and music. When you connect the purpose of infrastructure and its collected data through music to reach people, everyone will become more aware of the world that we live in and the use of infrastructure we use every day.”
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