IMPACT

Hard data translated into a warm heart beat

We use the heartbeat of an environment or construction in marketing

By looking at the concept in this way, it is very versatile as a marketing tool. It strengthens the positioning in communications, it helps to be distinctive in the competition field. Data raw materials provide insight to improve products and services and provide opportunities for new developments. The concept can be used in a broader sense for parallel marketing objectives, for example towards acquisition, consumers, the labor market and in your own organization.

We use the heartbeat of an environment or construction in marketing

By looking at the concept in this way, it is very versatile as a marketing tool. It strengthens the positioning in communications, it helps to be distinctive in the competition field. Data raw materials provide insight to improve products and services and provide opportunities for new developments. The concept can be used in a broader sense for parallel marketing objectives, for example towards acquisition, consumers, the labor market and in your own organization.
The cooperation between Heijmans and LudoWic is crucial within the Bits & Beats campaign. It is a nice connection between a builder and the creative industry.
“Sound and music appeal to everyone. The moment you can bring the meaning of infrastructure and the data that results from it to people through music, I think that everyone will become much more aware of the world in which we live and the infrastructure we use every day”. 
What makes this project innovative? Working together with a musician and an infrastructure project! Together, we make the music and make the heart ‘beat’. Making that tangible and full of experience; that is the more than 100% achieved design intention. Right into your heart!

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